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CATI

TELEPHONE INTERVIEWS ECHOING VOICE OF NEW ZEALAND
Telephone interviews have several advantages over other methodologies in that they reach 90+% of all New Zealand households. We call both mobiles and landlines to ensure we reach everyone. Our CATI software streamlines the process, and interviewers are able to ask for additional information to clarify responses.  CATI is often the methodology of choice for random surveys of the general population.

We have access to a large and well trained team of CATI interviewers based in Auckland, as well as 40+ experienced overflow interviewers who work from right across the country. Ongoing supervision and monitoring is conducted by a team of supervisors who constantly train, mentor, assist and support our interviewers.

Consumer Link, with nearly 30 years in the Market Research industry, has worked with many clients on a wide variety of CATI projects across all market sectors covering a diverse range of locations and demographic categories. We have extensive experience in accurate completion of large CATI projects with complex quota management.

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